Shippers and transporters along African corridors coordinate loads by phone. Dispatch is manual, routes go untracked, and customers hear about delivery status only when they call to ask.
The challenge
A load's journey — who carries it, where it is, when it arrives — lived in phone calls and notebooks. Matching available trucks to cargo took hours of calling around. When a vehicle was delayed at a border or breakdown, nobody downstream knew until the gap became a missed deadline. Fleet utilisation stayed low because operators couldn't see which vehicles were free, where, and when.
The solution
We built Baylink, a platform that connects shippers and transporters across African corridors. Dispatch, route tracking, and customer communication live in one system.
- A professional network that matches cargo with available transport.
- Dispatch management that replaces the phone chain.
- Route tracking so shipment status is visible, not guessed.
- Customer communication that updates proactively instead of on request.
- Fleet visibility that supports better vehicle utilisation.
The outcome
Dispatch, route tracking, and customer communication are unified in one platform. Delivery reliability improves, fleet utilisation is visible and actionable, and customers stop chasing status by phone.